Ads we want to watch: Scorsese does Scorsese doing Hitchcock…wine commercial
Part of the entry of new media into the world of marketing and advertising is that companies are losing control, and have lost their ability to monologue their message to us. This does not mean that...
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Burger King kills the Whopper to feed its viral video stunt
Burger King has hit viral video payday with their new Whopper Freakout viral video. In the video, customers at Burger King in Las Vegas are told that the Whopper has been discontinued. They are...
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Jeremiah Owyang’s pillar article “The Irrelevant Corporate Website” now in...
We at illuminea try to encourage our clients to incorporate blogs into their websites since, in our opinion (and in the opinion of many others), the typical corporate website is not as effective as it...
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SphinnCon Israel coming up…and not a woman to be seen (on a panel)
SphinnCon Israel is sold out! SphinnCon Israel is a SphinnCon networking event focused on search and internet marketing, and is taking place this coming Tuesday, February 5 at the Jerusalem College of...
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GM expands social media marketing strategy…and sees sales up
GM is one of the few automobile giants who has enthusiastically adopted social media as part of their marketing strategy. And now GM sales are reported to be up, while other auto companies like Ford...
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Bill Gates joins much improved LinkedIn
Bill Gates has just joined LinkedIn, and I can see why. I just visited LinkedIn and was pleasantly surprised to see their amazing new interface. The modifications to the interface, and the addition of...
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Blogging and social media for marketing and creating videos – presentations...
About a month ago I spoke at the Techshoret Conference for technical writers. Techshoret is an active mailing list for technical writers in Israel, but it includes many members from overseas as well....
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C is for a StumbleUpon cookie
I rarely use the Stumble! button on the StumbleUpon toolbar. Basically, what it does is when you press it, it offers you a random site that others have “stumbled,” or voted for, as good sites. It’s...
View ArticleWhy Peter Shankman will hire a “social media expert”
A few days ago, Peter Shankman wrote a post lambasting all “social media experts” as irrelevant and worthy of dying in a fire. So Peter….you don’t like ‘em, eh? But if you read through his post, it...
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